Official Journey Sponsor — Follow The Bug 2026

From USA ’94 to World Cup 2026.

Become part of the journey -

Back in 1994, a group of friends followed the FIFA World Cup across America in a VW Bug. Now, over 30 years later, the journey continues into World Cup 2026.

As an Official Road Sponsor, your business becomes part of the story — featured on the iconic Bug, across social media content, supporter gear, and the road to the World Cup.

Sponsor Package Includes:
• Large logo placement on the Bug
• Social media sponsor recognition
• Featured supporter spotlight post
• Exclusive supporter shirts
• Exclusive content from the road, stadiums, and the journey
• Recognition as part of the 2026 journey

Limited sponsorship spots available.